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YOUR BRAND IN THE SPOTLIGHT – RIGHT ON TV

The L-format is a highly effective ad format that appears directly over the live TV program. While viewers enjoy their favorite shows, your banner ad pops up clearly on screen for 10 seconds – no interruptions, no distractions, just pure visibility.

⚪️ Subtle but effective – Your message blends smoothly into the TV experience and sticks in people’s minds.

⚪️ Premium placement – Put your brand in the spotlight during Spain’s top-rated shows.

⚪️ Full transparency – Track the success of your campaign with clear, detailed performance data.

Boost your brand presence with targeted advertising on smart TVs!

Sample TV Campaigns

HOW DOES LOCAL TV ADVERTISING WORK?

Target your audience – right on their TV screens

 

With Addressable TV (ATV), you can reach your ideal customers right where they’re most engaged: in their living rooms, watching TV – right in your local area. 

 

How does it work?
Every time someone changes channels on a smart TV, there’s a short moment – the channel switch moment. That’s when your custom ad shows up – either on top of regular TV ads or replacing them entirely.

This is made possible through HbbTV (Hybrid Broadcast Broadband TV) – a smart tech that detects channel switches and delivers your ad via the internet to the right screens.

The big win: You reach your audience with pinpoint accuracy, locally and without wasted impressions – TV ads that really hit home.

Channel portfolio

RTL AdAlliance - europe
TV advertising Europe
Targeting TV Advertising Europe

2023: Slight decline in traditional TV usage, streaming continues to rise

AGF video research. (January 2025).

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STREAMING PLATFORMS

Advertise on RTL+, Netflix, Amazon Prime, Spotify & more – with personal support

Advertising on the biggest streaming platforms – targeted and personal.
Want to put your brand on leading streaming services like RTL+, Amazon Prime Video, Netflix, DAZN, YouTube, Apple TV, Joyn, or others? You’ve come to the right place.

Whether you’re in real estate, promoting a restaurant concept, running a retail business, or offering professional services – we’ll place your ads right where your audience is watching.

With precise geo-targeting, flexible runtimes, and smart campaign design, your ad appears at just the right moment – right before content starts or during short breaks.
Effective. Targeted. Modern.

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Why Streaming Advertising?

1

📺 High visibility

Streaming ads are displayed at premium moments – like before a movie starts or during short pauses. That means maximum attention without ad clutter.

2

📍 Precise targeting

Reach your ideal audience by location, interests, or device – thanks to cutting-edge geo-targeting and profile-based delivery.

3

📊 Measurable Results

Every campaign is data-driven. You get clear insights into reach, clicks, and conversion rates – with no rigid booking models.
You decide when, where, and how your campaign runs – fully tailored to your budget.

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WHERE YOUR AUDIENCE IS WATCHING TODAY

Streaming Advertising:

Streaming isn’t just a trend – it’s the new standard in media consumption.
Millions of people around the world use platforms like RTL+, Amazon Prime Video, Joyn, Netflix and others every single day. That’s where modern, effective brand communication happens.

Reach your audience where they actually consume content today – directly, with impact, and full attention.

Our clients

Brands that want to be seen – and heard.
Our clients think ahead: they don’t just run ads, they go for real visibility. Smart, targeted and with impact you can measure.

From local players to global names – here’s a glimpse of the brands that trust our media power.

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